Content marketing is about іnfоrmіng, еduсаtіng, and/оr entertaining potential customers іn thе hope that they wіll eventually buу a соmраnу’ѕ рrоduсtѕ and services. Video mаrkеtіng (bаѕісаllу using a vіdео tо рrоmоtе a рrоduсt, ѕеrvісе оr brаnd) іѕ one of the most effective forms of соntеnt marketing. (See related Video Marketing: Effective Content Marketing
Uploading videos to YouTube and promoting them is a great way to drive visitors to your websites, and videos can quickly help you establish a connection with your audience.
Over the years we have heard many different tips about how to create high-quality marketing videos. For example, some people invest hundreds of dollars on lighting for their videos.
However, the single best piece of advice we can offer when it comes to creating your marketing videos is just TAKE ACTION; CREATE AND PUBLISH.
We see to many businesses and marketers get obsessed with perfect lighting, sound, words, and every other aspect of creating a video. Yes, these elements play a role, but they are not as important as simply publishing a piece of quality material that is full of passion, authenticity, knowledge and information.
And experience has shown us that, in fact, many times, “amateur” videos perform equally well, in terms of views and overall feedback, when compared to “professional” videos. A video that cost $20,000 to make, but that lacks authenticity can experience a limited number of views and almost no traction. Whereas, on the other hand, a video that cost $200 to make, but that is full of authenticity and good information can quickly receive thousands of views. It all boils down to the connection between the viewer and the message in the video.
One way to make sure that you stay on track and take action is to set a deadline and stick to that deadline. When the video is finished, upload it to YouTube, and share it with your audience.
Over time your video creation skills will improve and you will continue to build a larger and more loyal audience, which is, and will be, critical to the success of your business. The key is to keep putting out content that is authentic, helpful, and engaging.
Other related posts:
Video Marketing: Effective Content Marketing
Video Marketing Helps SEO
How To Use Videos To Market Your Business
5 Tips To Make Your Videos Look More Professional
Success always comes to those who act.