Content marketing is about іnfоrmіng, еduсаtіng, and/оr entertaining potential customers іn thе hope that they wіll eventually buу a соmраnу’ѕ рrоduсtѕ and services. Video mаrkеtіng (bаѕісаllу using a vіdео tо рrоmоtе a рrоduсt, ѕеrvісе оr brаnd) іѕ one of the most effective forms of соntеnt marketing. (See related Video Marketing: Effective Content Marketing post.) Uploading videos to YouTube and promoting them is a great way to drive visitors to your websites, and videos can quickly help you establish a connection with your audience. Over the years we have heard many different tips about how to create high-quality marketing videos. For […]

All over the world, businesses are enjoying the benefits of marketing their products and services online. One of the top marketing outlets is YouTube. Every day, there are millions of people who visit YouTube’s site to look for information or for entertainment by viewing one or more of the free videos on YouTube. Uploading videos to the YouTube platform that promote your business, and your products and services, is, essentially, free advertising. However, it is also important to not make the viewer feel like they are watching a commercial. It is very important to realize that there are also various […]

The final step in the video marketing process is to distribute your video. Choosing the right distribution strategy and platform(s) is critical to reach your target audience, and to achieve your marketing goals and objectives. No single online video platform is the best for all types of videos. The “big three” are: YouTube YouTube is the web video giant and is usually the first one that comes to mind. It has the highest number of viewers and the most videos uploaded. It’s definitely the most popular online video destination in the world. Uploading a video to YouTube is free and […]

Filming may be done, but the video project is far from over. In video marketing, the focus of post-production is on putting it all together and creating an end product that is true to the message, attracts viewers, and, in the end, meets your business goals. Post-production involves a lot of video editing and integration, but, since the output is the finished video, it should not be taken lightly. Editing Editing the video that has been recorded can be a time consuming and tedious process, and, hence, should be done in an organized manner. The first step of the editing […]

All the planning and preparation will lead up to this … the actual production of the video. You are now about halfway through the video marketing process. Production is essentially about filming or recording the video. Armed with your video storyboard, shot list, and production schedule, you are set to guide the filming process. Here are some video production tips. 1. Address Safety First of all, make sure that all safety concerns have been addressed. At least one (more than one is better) first aid kit should always be available and everyone should know where it is. Review all safety […]

Once you have an objective and a plan for your video, move on to the preparation or pre-production phase of the process. This is a key creative part of the process. The preparation that happens before the actual filming of the video is crucial to the overall success of the recording and creation of the video. Video production can be a lot of work and very time consuming. Before moving ahead with the actual filming or recording process, you need to make sure that you have identified and assembled everything you will need. Remember, the best defense against unforeseen problems, […]