All over the world, businesses are enjoying the benefits of marketing their products and services online. One of the top marketing outlets is YouTube.
Every day, there are millions of people who visit YouTube's site to look for information or for entertainment by viewing one or more of the free videos on YouTube. Uploading videos to the YouTube platform that promote your business, and your products and services, is, essentially, free advertising.
However, it is also important to not make the viewer feel like they are watching a commercial. It is very important to realize that there are also various potential drawbacks that can counterbalance the benefits of marketing your business on YouTube.
The following represent four (4) mistakes that you should avoid to successfully use YouTube as a marketing platform.
1) Don't think that simply uploading a video to YouTube will automatically equate to views and visitors to your website.
An amazing statistic is that every second there is, at least, one (1) hour of video uploaded to YouTube. Hence, the competition for views and visitors can be overwhelming. As a result, many high-quality videos may only get a handful of views.
So, you need to create video content that viewers wants to watch ... and not necessarily what you would like them to watch. The creative process of your video must put the wants and needs of the viewer first.
You must realize that you have to have a compelling and strong video concept, and that it takes creativity and resources to create and promote a video that will go viral (which, depending on the purpose of your video, may be one of your main goals).
And, on that note, remember that you also need to promote your videos on other social media sites.
2) Don't think that your business is too small to benefit from video marketing.
No matter how large or small your business is, or whether you just started recently, it can and will benefit from promoting your videos on YouTube.
And your videos do not have to look like typical business videos. Your videos may be about topics of interest to your target audience, and simply include a link to your website at the end of the video and/or in the description section.
Think of your videos as an opportunity to share something interesting and/or important that your viewers will find useful. Make the viewer the focus of the video. Keep in mind that people will share useful information.
3) Don't just create a video ad or commercial.
To be successful, your video must engage the viewer. You have to keep the viewer in mind, and it's not just about getting them to buy your product or service.
The purpose of your video is not only to sell your product or service. Today, viewers want video content that inspires them, and provides information and entertainment. A great video should capture and hold the viewers attention.
During the video creation process, make sure that you produce a video that you want to share. If you create a video that you want to share, it's likely that your viewers will also want to share it.
And, finally, keep in mind that the ideal length of a marketing video is between two (2) and five (5) minutes.
4) Don't think that you need to produce an expensive "high-end" video.
Sometimes, a simple or "basic" video produces similar (or even better) results to (than) a more "professional" video.
Before you invest a lot of money in the creation of a "high-end" video, remember that many people would rather watch an authentic video of real people and real experiences.
For example, think of a video by a polished "professional know-it-all" versus an honest professional who admits that he or she has made mistakes at times, and has learned from those mistakes. In general, we are probably more likely to be drawn to a professional who admits that he or she has made mistakes. This is human nature.
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Tips For Marketing Your Business Using Videos On YouTube
Video Marketing Helps SEO
How To Use Videos To Market Your Business
5 Tips To Make Your Videos Look More Professional
Success always comes to those who act.