Dear Marketer,

Sales from standard, typical advertising strategies are trending DOWN.

Visual content is now what tends to appeal to your audience.

‘Meme-style' advertising evokes a range of emotions that increase the likelihood of success.

“Don’t Give It To Them...GIF It To Them.”

The impulse from looking at or even sharing a GIF is instant, which is precious at a time when attention is harder than ever to get and maintain.

People don’t want static text and images anymore, they want action and speed or they get frustrated.



We live in a multi-media world, a world of next generation animation and fast paced living. A thousand words used to be summed up in a drawing, art work or picture...now it’s being summed up in a moving picture.

People are GRABBING other people’s attention or conveying how they feel with short, funny, poignant or hard hitting video clips called GIFs.

We have evolved. We are all, whether you realize it or not, getting FASTER, quicker, taking in more information and getting bored more easily.

In a world of convenience, where people want you to get to the point so they can carry on with their busy day, more and more people are finding new and more modern ways to interact and share in much more creative and entertaining ways.

To reiterate:

GIFs (Graphics Interchange Format files) are animated image files that are compressed to reduce transfer time. This makes it easy to send pictures and 'memes' to others via social media.

It is a graphic image on a Web page that moves - for example, a twirling icon or a banner with a hand that waves or letters that magically get larger.

Below is an example of a basic GIF.

I know you’ve been sent or, at least, seen them increasingly lately. I’ve been inundated with them on Facebook Messenger and as popup links to products online, and I have to say, I’m starting to really like them. They’re sort of soft and effortless, and they do make me look and click.

It really is an awesome and attention grabbing marketing tool because it conveys reactions perfectly.

That’s why businesses who wish to stay current are using their own branded and targeted GIF messages to attract customers.

Why?

Because animated GIFs:

  • Get to the point right away – no time for viewers to click away.
  • The moving picture catches the eye.
  • It conveys instant emotion and what you mean – no need to convince.
  • It is a much softer and more effective sell.
  • They can be tailored to your brand, product, service or message.
  • They can be made to be very funny and targeted so that people "get it".

But most importantly for you:

When Used Properly, GIFs Can Become A Core Part of Your Digital & Content Marketing Strategy. And Can Help Increase Your Reach, Conversions, Brand Image & Your Position In The Marketplace.

Let’s check some interesting facts and statistics from the web...

  • GIFs are easy to consume and this makes them very attractive to any brand trying to meet the audience’s content needs. According to Twitter, people shared more than 100 million GIFs in 2015 through tweets and direct messages and we are not expecting this number to reduce this year. (ClickZ, https://www.clickz.com)
  • According to Statistic Brain’s Study, the average attention span for reading an email in 2015 was just 8.25 seconds. GIFs have the power to hold readers longer than words can, particularly in a pile of hundreds of other emails fighting for attention. (Izea, https://izea.com)
  • Compared with photos, GIFs are more appealing and more effective in Social Media strategy and compared with videos, it takes less time to create them and they are cheaper and easier to make. Currently, GIF type of the format is shared more than JPEG or PNG format, according to the stats from W3tech. (Digital Doughnut, https://www.digitaldoughnut.com)
  • Recently, Tumblr, the blogging site, said it had 23 million GIFs posted to its site every day. And Facebook began supporting GIFs, with more than five million of the animations sent daily through its messaging app. (The New York Times, https://www.nytimes.com)
  • 1 in 2 marketers use animated gifs in their email campaigns, according to the Experian Email Market Study. (Sales Force, https://www.salesforce.com).
  • A survey conducted by Bluefly indicates that animated GIFs can increase Click Through Rates (CTRs) by 5 per cent, and overall revenue by 12 per cent. In another survey carried out by Marketing Sherpa on behalf of Dell, it showed 42% increase in CTR and increase in revenue by over 100%. (Clip Tap Convert, http://clicktapconvert.com)
  • Websites and blogs are now looking at how the GIF can enrich the visitor experience and encourage them to share their content. (Lifewire, https://www.lifewire.com)
  • GIFs create an interest just for the sake of having a “play” button on them. They tell a story in just some seconds, and users feel attracted by it. GIFs are a sign of creativity: everybody can create his or her own customized GIF. They can go viral, as they are so varied and are so easy to create and share. Also, they can work as a call to action to launch costless campaigns. (Internet Republica, http://internetrepublica.com)
  • Trends and data presentation also look good in the GIF format. Many experts started to utilize GIFs to present trends and other graphical data. (M2Social, http://www.m2social.net)

GIFs are not new, but their use is now more popular than ever.

Here is Why You Need To Use GIF Animations As Part Of Your Digital Marketing Strategy

1. They’re easy to consume

GIFs are easy to consume and this makes them very attractive to any brand trying to meet the audience’s content needs at any given time.

It has been shown that people only remember 20% of the text they read without visuals, which reminds us once again why visual power is more important than ever.

It is therefore the perfect call-to-action.

2. Better than images, and cheaper than video

Brands use GIFs now in their strategy because it is pure logic. It is effective, it is working and it is more appealing than images, but also cheaper (and easier) to be created, comparing to videos.

3. GIFs are mobile-friendly

As GIFs are short, their file size is significantly smaller and the process of uploading them is faster compared to videos, while the auto-loop increases the effectiveness of a brand’s message.

What’s more, their integration on social networks has encouraged their revival and the increased exposure they’ve recently enjoyed.

(Twitter even introduced its own GIF keyboard making their use even more convenient.)

It's expected that over 80% of communication will be visual by 2018.
So, any type of visual content that may help a brand communicate its message and build its audience is encouraged.

Introducing

This software allows you to:

Upload Your Images...

Load a YouTube™ video and get screenshots...

Load an mp4 video and get screenshots...

BLEND all screenshots into a GIF image!

And...

  • MI Turbo GIF Animator is a software script that you install on your web hosting account (or local web server), so it works equally well for Mac and Windows users.
  • It’s easy to use!

It’s pretty straight-forward – with MI Turbo GIF Animator you can load a YouTube video, play it, and then pause it and take screen shots at the intervals of your choice. You can then create an animated GIF from those screenshots. You have full control over subject matter.

It also allows you to upload your own series of images to create a GIF (instead of using a YouTube video).

You can also get screenshots from your own mp4 videos.

Everything is so easy!

Our 30 Day Money Back Guarantee

Ensures That You Have The Time To TRY IT For Yourself

If you don’t like MI Turbo GIF Animator as much as we do, then we will refund your money.

We pride ourselves in creating products that add value and accelerate your business and sales.

All we ask is that you try MI Turbo GIF Animator.